March 23, 2006 – Cellfire Inc., a pioneer in opt-in marketing solutions tailored for consumers' mobile phones, has selected Priyen Doshi as Vice President of Engineering. Doshi brings over 15 years of engineering and product management experience in mobile networks, communications and technology. He has worked with mobile operators, handset vendors and mobile technology providers around the world including: Insignia Solutions, Openwave Systems and @Motion Inc. Cellfire is a pioneer in opt-in marketing solutions tailored for consumers' mobile phones. The flagship service, Cellfire, is an application that consumers can download to their cell phones and receive coupons to use at their favorite stores, restaurants and entertainment venues.  

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